Brand Strategy
Positioning, visual direction and brand systems built to be remembered.
Brand auditMarket positioningAudience definitionBrand naming
The magic of design
Good design looks right.
Great design moves business.
Be recognised.A distinctive identity makes the right first impression before the conversation begins.
Be understood.Clear profiles, catalogues and menus help customers decide with confidence.
Be remembered.Consistent print, signage and spaces turn every encounter into brand memory.
Be chosen.Connected design gives growing businesses a more credible, premium presence.
What we do
One studio.
Every brand touchpoint.
Strategy, design, production and installation work together—so customers see one clear, premium brand wherever they meet your business.
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Graphic Design
Campaign-ready creative that turns business information into attention.
Company profileCatalogueManualMenu
Logo & Identity
Distinctive identities for startups, growing SMEs and established companies.
Logo conceptsIdentity refinementMascot designName card
Print Production
Reliable production with finishing, quality checks and nationwide delivery.
BookletCalendarRed packetRaya packet
Signage & Displays
Brand presence engineered for shops, offices, exhibitions and events.
SignboardAcrylic signageSide panelLightbox
Sticker & Surface Graphics
Transform walls, glass, doors, vehicles and retail surfaces into branded spaces.
Wall stickerGlass stickerDoor stickerCar sticker
On-site Installation
From site measurement to safe, precise installation by one accountable team.
Site surveyMeasurementMaterial planningProduction coordination
New Business Launch
Everything a new outlet needs to open with one confident, consistent brand.
Launch identityOpening signboardMenu systemFlyer campaign
Corporate Profiles & Documents
Structured business stories that help teams present, pitch and build trust.
Company profileProduct catalogueCorporate manualSales deck
Events & Campaign Displays
A coordinated visual system for launches, roadshows, exhibitions and promotions.
BackdropBannerStreamerTripod stand
Opening a new business?
Launch with one complete brand system.
We help new businesses coordinate the pieces customers notice first—so your opening feels prepared, consistent and credible from day one.
One directionFrom first impression to final installation.01Signboard02Logo & name card03Menu & catalogue04Company profile05Flyer & brochure06Roll-up banner07Sticker & wall graphic08Social launch artwork
Selected profiles
Built to be noticed.
Made to perform.
A high-performing brand works at every scale: it earns attention, explains value, creates recognition and stays consistent from screen to street.
01Recognition02Clarity03Consistency04Conversion
Branding
Corporate Identity Systems
Strategy · Creative · Production · Performance
Installation
Retail Signage & Acrylic
Strategy · Creative · Production · Performance
Packaging
Packaging With Shelf Impact
Strategy · Creative · Production · Performance
Print
Menus & Hospitality Print
Strategy · Creative · Production · Performance
Graphic Design
Campaign Creative Suites
Strategy · Creative · Production · Performance
Large Format
Event Backdrops & Displays
Strategy · Creative · Production · Performance
Founders · I Studio
Business direction meets creative craft.
Max and Rebecca founded I Studio around one shared vision: make professional branding more connected, more practical and more powerful for growing businesses.
Max TungBrand strategy · Growth · Market positioning ↗Rebecca TanCreative direction · Visual identity · Design craft ↗
Meet the founders & awardsRecognition
Leadership recognised.
Standards proven.
01
Consumers’ Choice Award
National consumer recognition · 2022
Max & Rebecca · Watch award video ↗02Mighty Leadership Award
Personal Development Golden Award · 2020–2021
Max Tung · Watch award video ↗03Successful People in Malaysia
British Publishing House · 2020
Max Tung · View publication & certificate ↗04Malaysia Top 50 Perfect CEO Award
Leadership recognition · 2020–2021
Rebecca Tan · Watch award video ↗How we work
Discover
Goals, audience, site conditions and business priorities.
Define
Positioning, direction, materials and a clear creative brief.
Design
Concept development, refinement, artwork and approval.
Deliver
Production, quality control, delivery and coordination.
Install
On-site setup, finishing, inspection and confident handover.
Start a conversation
Ready to create something unmistakable?
Tell us what you need. We’ll help shape the right solution—from first idea to final installation.
Talk to our team on WhatsApp ↗